Berlin-based Schlager Radio has announced the launch of its own visual radio station, which will be receivable via satellite on Astra and with a smart TV connected to the internet. The station’s intention is to offer additional information, such as displaying the title of the song being broadcast. “The aim”, says press spokesman Heiner Harke, “is to offer our listeners visual added value without being a TV programme“.
Boom in Italy
In Italy, on the other hand, live video broadcasts from radio stations are almost like television programmes and are becoming increasingly popular. In fact, around 19 million Italians now follow them on a screen (TV, smartphone or PC), 11 million of whom use TV. And according to the Censis research “La transizione verso la radiovisione” (“The transition towards radiovision”) “visual radio is strongly in tune with the expectations of Italians: 52% declare that they would like to have more and more the possibility to enjoy radio contents on different devices also in video format. And 50% of those who follow radiovision find it pleasant, 27.5% engaging, 24% innovative”.