In order to stem the pressure of migrants on the Mexican border, the USA is also using radio advertising. A State Department spokesman told CNN that more than 30,000 advertisements are aired each month on Central American stations. The aim is to counter the misinformation spread by traffickers and the idea that President Joe Biden is softer on immigration. Up until the spring, 28,000 were broadcast, but this number has risen to over 30,000 due to the ‘discounts’ offered by the broadcasters on the ‘packages’ purchased by the American administration. The radio medium was chosen to reach the largest number of people, and religious leaders and public figures were also involved in the production of the releases. The monthly budget is $600,000. The announcements, broadcast in El Salvador, Guatemala and Honduras, are in Spanish and five indigenous languages and last 40 seconds.
A study of the stock market capitalization shows that in the Twenties of the 20th century the performance of radio companies was comparable to that of today’s technology companies. In the summer of 1920 commercial broadcasters had started their activity in the United States, so it was imagined that the purchase of receivers would have led to a strong development for the industry. The analysis conducted by Jim Reid, a specialist at Deutsche Bank, reconstructs the performance of the stock of RCA (Radio Corporation of America), whose profits had risen from 2.5 million dollars in 1925 to 20 million in 1928, causing the value of the shares to soar by 700% (from cents in 1921 to ten dollars in 1926).
To support Mexican community radio stations, new legislation requires government institutions, states and municipalities to spend one per cent of the budget allocated to social communication by purchasing advertising space on community radio stations (Article 89, Section VII of the Federal Law on Telecommunications and Broadcasting). The first to implement the legal provision is the Federal Institute of Communications (IFT), which has created a special space on its Internet portal to make it transparent that access to resources is fair.
Support from Unesco for indigenous radios
Another support comes from Unesco, which with its ‘Design of public policies‘ project launched in 2020 seeks to bring indigenous content into public and commercial media. Funded by the European Union and the EU-Uesco Expert Bank, it aims to produce programmes in indigenous languages with content that reflects the country’s cultural and linguistic diversity. Strengthening them helps preserve indigenous languages, cultures and ancestral knowledge. Without forgetting that in the event of natural disasters, their role is irreplaceable, so it is necessary to remove the obstacles that prevent them from obtaining broadcasting authorisation.
In the first quarter of 2021, the Walt Disney Company will close Radio Disney and Radio Disney Country. Opened in 1995, the station owned 23 medium-wave stations to reach a large audience of young people and teenagers, but with the spread of streaming in 2014 most of the stations (22) had been sold and the signal was being broadcast digitally, on satellite and in some HD Radio subchannels. Radio Disney Country, a secondary streaming brand launched in the autumn of 2015, was no longer on AM as of 2017 because the station broadcasting it, 1110 KDIS in Pasadena (Los Angeles) had changed its name and format, becoming KRDC. The end of broadcasting is also caused by the uncertainties of the pandemic about the future of live music events. Thirty-six employees (full-time and part-time staff) will lose their jobs and the Pasadena station will be sold off. The closure does not affect Radio Disney in Latin America.
Audi cars sold in the United States can be equipped with a hybrid car radio (i.e. capable of receiving the signal over the air or streaming via the internet) that maintains the tuning of the preferred station even if the signal broadcast over the air is weakening during the journey. With a traditional device, when you leave the coverage area of a station, noise increases until the audio becomes unintelligible. Cars equipped with the Hybrid Radio® system, on the other hand, allow you to continue listening because when the listening quality starts to deteriorate they automatically switch from the signal transmitted over the air to the digital signal received via the Internet.
The new functionality is available on vehicles in the 2021 series (on sale from September 2020) equipped with the MIB 3 modular multimedia system, which connects to the network thanks to the integrated 4G Wi-Fi hotspot (requires a subscription to the Audi connect® Prime or Plus service). iHeartRadio, a leading U.S. radio company, is making more than 600 stations throughout North America compatible with the Hybrid Radio® system, in order to participate in the project.
Lee Abrams, who in 1973 created the radio format AOR (Album Oriented Rock) tells Variety about his new project: a new format to renew the way of doing radio. In the seventies the idea of sticking to a playlist was a way to build a precise radio identity, but almost fifty years later the father of this format repudiates his creature: the programming is now flattened and the radio stations are too similar. The solution? Reinventing oneself, focusing on information, defined by Abrams as “the new rock ‘n’ roll”, and leaving more room for creativity. Here are the details.
The Federal Communications Commission (FCC) has lifted the ban on broadcasting the same programme (simulcast) on several FM and AM stations. The regulation was introduced in 1964 and has been updated several times (the last time in 1992) to take account of developments in a market where competition is increasingly fierce. It is estimated that in FM no broadcaster will be able to repeat the entire programming (until now the limit was 25%), but the greater flexibility should help to overcome the crisis, favouring format changes and facilitating the transition of medium wave channels to digital. Ultimately, it should be the service offered to listeners that gains. More details and official statements can be found here.
In the wake of the racial protests following George Floyd’s death, the iHeartMedia group launched an all-news radio for the black community. BIN, which stands for Black Information Network, offers 24 hours of news seven days a week and according to the promoters is “an objective, accurate and trusted source of continual news coverage with a black voice and perspective”. The publisher has also carried out a study according to which 86% of black listeners believe that this service is necessary and that they will probably use it as an important source of news, while 83% think that it provides information that today cannot be received on the radio or TV. The broadcasts will have no advertising, but will be funded by a group of companies: Bank of America, CVS Health, GEICO, Lowe’s, McDonald’s USA, Sony, 23andMe and Verizon, “who share and support the mission of BIN”. This line-up suggests that the “black” have been identified as potential consumers.
Schools started distance learning in Mexico, one of the countries that has been hardest hit by the pandemic (in fourth place for the number of contagions). Since August 24th, 2020, 30 million pupils are able to follow programmes on air from 7 a.m. to 8 p.m. on 16 channels transmitted by four TV broadcasters: Televisa, TV Azteca, Grupo Imagen and Grupo Multimedios. All those who do not have access to television will be able to follow the lessons on the radio and study from books. Over 4,550 TV programmes (640 in indigenous languages) will be transmitted. The programmes do not include entertainment , but follow the school syllabus and pupils will be tested on the contents. Educational programmes do not have advertising. Here is the article with details from the daily newspaper, El Universal.
IBA (Independent Broadcasters Association) is about to be set up in the United States. The aim is to increase the impact of thousands of member radio stations when communicating with record companies, selling airtime for advertisements (from the radio and social network to smart speakers like Alexa) and negotiating savings on services (from accountancy to putting programmes on air). We put three questions to Ron Stone, the promoter of the initiative.
RR: IBA not only offers its members the sale of commercials that will be broadcast on 3.000 radio stations, on as many apps and Facebook pages, but also to reduce the fees for music rights by negotiating royalties as a group of broadcasters. What difficulties did you encounter when explaining your proposal? Wasn’t getting 3.000 “heads” to agree a problem? Or has the prospect of earnings (and savings) made prospective members more willing to listen?
RS: The goal is to represent the stations that become members as an unwired network, offering this network to clients that have a national presence. In addition, we will create a digital platform for all the members to participate in that will allow for the first time, a true digital sale opportunity by radio on a national scale to compete for digital spending.
RR: Could this model also work in other countries? Associations usually do lobbying or offer services, but none of them have thought of taking such an active role.
RS: I really cannot answer this as I am not familiar with broadcasting in other countries. We will not be a lobbying group. We will leave that to the NAB, unless we find that there is a particular issue that we are being harmed by and not fairly represented.
RR: In order to sell advertising for 3.000 radio stations, are you going to create an independent advertising agency or rely on existing structures?
RS: With an unwired network, it becomes fairly easy. It is an all or none sale. Clients cannot cherry pick stations.
The objectives of the Independent Broadcasters Association
Excerpt of the program of the association, from Radio IBA
The concept is to serve independent radio stations in ways we are NOT being served by existing organizations and provide independent operators with ways to drive revenue and achieve cost benefits from scale that cannot be achieved alone.
Below reflects my thoughts on what the organization would focus on right away and during the first two years.
Group employee benefits Better coverage and lower prices, and potentially add additional benefits for our employees.
Revenue generation An unwired network & digital platform supported by a national sales team to monetize for us.
Digital services group This would enable continuity across independent stations giving us the opportunity to accomplish double digit digital revenue through Web, Mobile, Alexa, & Streaming
Shared resources A system that allows sharing of that talent in non-competitive situations and reduces our dependence on national syndication that requires cash, barter and sometimes both.
Proprietary systems and services Under the umbrella of a member owned association, we can create proprietary systems that we control and eliminate some of the costly monthly per station fees for traffic, accounting, CRM, Yield Management, even automation and music scheduling.
This will of course take time, like eating an elephant, one bite at a time. But as independents, we are 7,000 stations strong, and multiply what each of us pay for any one service, it becomes crystal clear that through a membership owned organization, we would have the wherewithal to accomplish this, and the revenue growth and savings would be astronomical.