The relative ease (budget permitting) of opening a national digital broadcaster in Italy is leading to the emergence of several stations. Thus, after Aci Radio, of the Automobile Club d’Italia, the Roman Radio Cusano Campus Italia, the Venetian Canale Italia and Canale Italia+, all hosted on the RAI-Radiotelevisione Italiana multiplex, now a football radio station could arrive. The possibility of communicating without filters with the more than 20 million Italian fans, in fact, tickles Serie A, the association of football clubs, as revealed by the business daily Milano Finanza. For the production of the programmes, contacts have reportedly been initiated with RTL 102.5 and RDS, while the broadcasting on DAB could be entrusted to RTL 102.5 (which has a national multiplex where it already carries the BBC World Service) or to RAI, even if the coverage by the public broadcaster is less capillary. Also to be understood is the content of the programmes since RAI has exclusive rights for Serie A radio broadcasts until 2024. The investment, estimated at between 4 and 5 million euros, would be recovered through advertising, given the very favourable market trend and the appeal the broadcaster would have.