BOOKS: THE RADIO ECOSYSTEM IN EUROPE AND NORTH AMERICA

Released in a free edition, thanks to a collaboration with the EBU, the study produced by RAI’s research office, where experts, professors and researchers of different nationalities draw the future of radio

The cover of the volume, downloadable as a PDF, made available to practitioners by the EBU on its website
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Presented on March 29, 2023, in Rome, at the Universi Sonori conference, Audio-Sound Ecosystem is the English summary of the volume Audio-Sound Ecosystem published in July 2022 by Rai Libri, the publishing division of Italian public radio and television. Italian and European experts, professors, and university researchers shared their perspectives on their areas of expertise, drawing future scenarios of the radio and audio landscape in Europe and North America (USA and Canada). Collaboration with the EBU-European Broadcasting Union (an association representing various public and private operators), made it possible to produce an English summary of the publication (230 pages, compared to 512 in the original) to make it available to the entire industry. The book can be downloaded for free at this link.

The competition is getting tougher and tougher

RTL 102.5, the first network by an Italian audience has developed a very sophisticated radio broadcasting model
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Although radio is the most listened-to source of sound (over 50% of daily listening time, in Europe and North America), it must evolve to respond to competition from increasingly sophisticated audio products. It knows how to stand up for reliability and authority: ingredients that during the pandemic have allowed it to maintain important listening shares, and combined with the ability to entertain that have allowed it to consolidate a strong bond with audiences bombarded by bad news. And for years it has also innovated, creating a new editorial product, radiovision, which in Italy and Belgium has been developed in an original and more mature way. However, the situation is different in France (where it remains unconvincing in terms of ratings) and the United States (which does not consider it fundamental) or Sweden (which has excluded it from its strategies).

The big players

Photo montage made by COMK (Comarketing-News) website at a hearing of the four captains of the hi-tech biggies, questioned by U.S. congressmen as part of one of the investigations into possible anticompetitive practices
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But the challenge coming from the network giants (Google, Apple, Facebook, Amazon) is insidious: these platforms, which act as intermediaries between the public and radio stations, structure their offerings based on the enormous amount of information collected from users. To counter them, operators need more effective and detailed listening detections that deepen the knowledge of their audiences, and new professionals who can make information adapted to the digital challenge: streamlined but dense and producing a positive feeling. Network presence can be leveraged to increase notoriety, but there is a risk of losing control of programs, so much so that major broadcasters are creating proprietary platforms to establish direct contact with audiences.

Podcasts and streaming

To manage proprietary content without intermediation, the British public broadcaster has launched BBC Sound, where listeners can listen to radio stations, digital thematic channels, and podcasts
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In the (steadily growing) podcast industry, radio stations are prominent publishers, particularly in Europe, which allows them access to a younger audience, including children and Generation Z. However, the music streaming market is highly competitive, with platforms witnessing increasing consumption among the 16-34 age group. This demographic is gradually shifting away from radio, though the pace of this trend varies across different countries. Despite the challenging market conditions, leading broadcasters like BBC and Radio Canada are taking measures to counter the trend by launching their proprietary platforms.

Changing modes of listening

Platforms such as Spotify offer superior sound quality to FM, but radio can respond with DAB+
https://open.spotify.com/

If the car today is the main listening space for radio, it is increasingly undermined by other media, accessible from the infotainment system. And when all cars are connected, it will have to contend with Google, Apple, Amazon, and Spotify. To meet the challenge of mobile listening, the main weapon is digital radio (DAB+ or HD Radio in the United States), which with its improved sound quality allows it to keep up with technological innovations, such as those in sound reproduction (spatial and immersive) from Apple and Sony and which will innovate fiction and other areas of entertainment. Regarding home listening, smart speakers will supplant traditional receivers: EBU research estimates that 60 percent are already being used to follow radio. To take advantage of this trend, some broadcasters are making specific and often interactive programs specifically for these listening devices.

(Written by Fabrizio Carnevalini)

July 10, 2022July 5, 2022

ITALY: WILL THE FOOTBALL CLUBS OF SERIE A OPEN A NATIONAL RADIO?

Will football clubs become radio publishers? This was revealed by the business daily Milano Finanza. In the photo, Lorenzo Casini, president of the Lega Nazionale Professionisti Serie A
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The relative ease (budget permitting) of opening a national digital broadcaster in Italy is leading to the emergence of several stations. Thus, after Aci Radio, of the Automobile Club d’Italia, the Roman Radio Cusano Campus Italia, the Venetian Canale Italia and Canale Italia+, all hosted on the RAI-Radiotelevisione Italiana multiplex, now a football radio station could arrive. The possibility of communicating without filters with the more than 20 million Italian fans, in fact, tickles Serie A, the association of football clubs, as revealed by the business daily Milano Finanza. For the production of the programmes, contacts have reportedly been initiated with RTL 102.5 and RDS, while the broadcasting on DAB could be entrusted to RTL 102.5 (which has a national multiplex where it already carries the BBC World Service) or to RAI, even if the coverage by the public broadcaster is less capillary. Also to be understood is the content of the programmes since RAI has exclusive rights for Serie A radio broadcasts until 2024. The investment, estimated at between 4 and 5 million euros, would be recovered through advertising, given the very favourable market trend and the appeal the broadcaster would have.

June 19, 2022June 17, 2022

ITALY: RADIO ZETA BECOMES NATIONAL

From being a multi-regional broadcaster, Radio Zeta has become national, with the purchase (on May 25) of the concession that gives it the right to broadcast its signal no longer over certain regions but throughout Italy. The authorization to broadcast the signal nationwide was held by Monradio, a company in the Mediaset galaxy, the second-largest television hub after RAI (with the Canale 5, Italia 1 and Rete 4 brands) and which through Mediaset Radio owns four radio networks (Radio 105, R101, RMC – Radio Monte Carlo and Virgin Radio) and the superstation Radio Subasio. To keep it from lapsing, the concession had been used for years to broadcast (lately from a single facility located in Valtellina, in the province of Sondrio, in Lombardy) Radio Orbital, a Portuguese broadcaster. Why a foreign broadcaster on Italian soil? Because the concession had been created in the 1990s (requested from the then Ministry of Posts and Telecommunications) by Radio Milano International to repeat a foreign broadcaster, VOA-Voice of America. And when Monradio took over the RMI network (which has since become Radio 101-One O One) from bankruptcy in 2005, turning it into the current R101, it found itself with a second valuable concession to use.

How many national radio stations are there?

In the table produced by Confindustria Radio TV, for each radio network the company that owns it, the publishing group to which it belongs, and the type of concession (public, commercial or community) are indicated
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The announcement of the acquisition was made by Lorenzo Suraci, president of RTL 102.5, during the press conference of “Future Hits Live 2022,” a festival promoted by Radio Zeta. In Suraci’s statement reported on the website of the association Confindustria Radio TV, of which the publisher is also a director, it is stated that “Radio Zeta to all intents and purposes is the 18th national radio station.” However, the same Confindustria, in a study on national advertising some time ago, had published the list that we reproduce, which counts 21. Since then Radiofreccia has turned into a commercial radio station (in 2021) thus leaving Radio Maria as the only national community radio station, while Radio Radicale, which has a commercial concession, does not carry advertising.

Acquisitions restart

Radio Zeta was established 1 January 2016 on the frequencies taken over from the multi-regional radio station of the same name
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Radio Zeta can now complete its national coverage. It has 256 repeaters, less than half the number of Radiofreccia (the group’s other station has 545) and one-third of flagship RTL 102.5 (which can boast 765). After all, the radio station had to concentrate only on certain regions in order not to exceed coverage limits, which the law sets at 15 million potential listeners for superstations (broadcasters with multi-regional coverage). To reach uncovered areas, the broadcaster is acquiring dozens of new frequencies in different regions, either by taking over redundant channels from other broadcasters in the group or by purchasing them. This could revitalize somewhat the frequency market, which has been depressed by the crisis and with prices in free fall. This is a typical anomaly in the Italian market, in that no new authorizations have been issued since 1990 (pending regulation that never happened), so they must be purchased from other publishers.

July 29, 2021July 28, 2021

ITALY: Two days of radio and TV blackout in Central and Northern Sardinia

A fire that broke out on Friday 23 July 2021 in the province of Oristano devastated Punta Badde Urbara, one of the island’s nerve centres, interrupting many radio and television signals broadcast in central and northern Sardinia. Audio and video links to important stations such as Monte Limbara, Monte Ortobene, Monte Oro and many secondary stations departed from the mountain in the Oristano area, with the result that many stations were mute and the TV signals were absent. The most difficult situation occurred on Saturday evening, when even the RAI signals disappeared for a few hours, while private broadcasters had to wait until Monday morning to return to normal.

Satellite images posted on the Radio Macomer Centrale website show the extent of the fire, which has been described as the worst on the island in 100 years
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As the images from the site and satellite analysis show, the entire Badde Urbara broadcasting centre was surrounded by flames, with the buildings outside closest to the vegetation having the worst of it. The problems were probably also exacerbated by damage to the power lines, and the emergency generators held out until they ran out of fuel. For the radio stations, the interruptions lasted only a few minutes. On Sunday, Radio 105’s 99.30 MHz, Rai GR Parlamento’s 106.70 MHz, Radio Planargia’s 88.60 MHz and Radio Barbagia’s 99.90 MHz were occasionally without a signal.

Images posted on Twitter by the fire brigade show the situation in Santo Lussurgiu, the municipality where the Punta Badde Urbara transmission centre is located (960 m above sea level)
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The television situation is more critical, with more consistent interruptions: first to disappear Saturday evening, along with the mux1 of RAI, were the channels hosted on the multiplex Videolina. On Sunday, several broadcasters throughout central and northern Sardinia disappeared: among them Canale 9, Telesardegna, Paramount, Real Time, RTL 102.5, Giallo, K2, Frisbee, Boing Plus, Super!, Spike, DMax, HGTV, Motor Trend, Supertennis, Alma TV, VH1, Deejay TV and Radio Italia TV. The emergency lasted until Monday afternoon.

From our correspondent in Sardinia Cristian Puddu

February 4, 2021February 3, 2021

ITALY: Radiofreccia becomes a commercial broadcaster

Although in December 2020 he told Prima Comunicazione “it is not a gift”, Lorenzo Suraci, publisher of nationwide RTL 102.5 and Radio Zeta (a so-called “superstation”), then took advantage of the opportunity offered by Law 176/2020, which allows a national network to transform a community licence into a commercial one. It thus had Radiofreccia purchased by RTL 102.5, making it its second licence and transforming it from a national community radio station into a commercial one. This removes the advertising limit of 10% per hour, which can be raised to 20%.

Reconstructing the history of the broadcaster7

The Newslinet article examines the transformation of the licence from a legal point of view
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In July 2016, Mediaset took control (72.12%) of the Finelco Group (owner of Radio 105 and Virgin Radio) and formed a partnership with RMC-Radio Monte Carlo (later acquired in 2018), exceeding 10 million listeners on the average day (including R101, already owned by the group). Suraci, who can count on the 7 million listeners of RTL 102.5 (first in Italy for ratings) and Radio Zeta, found himself bypassed. In order to counter the firepower of Mediaset, which can sell advertising on its radio stations on a “package” basis, he tried to grow his group by buying Radio Padania (a Lega Nord station with a national community licence) for 2.1 million euros, transforming it into Radiofreccia, a station with a rock format. The community licence allows the broadcaster to turn on hundreds of repeaters without buying them from other radio stations (the law was tailored to favour the Lega Nord and allow it to extend Radio Padania’s coverage throughout the Peninsula), but limits advertising to 10% per hour. Now the “cap” has been blown off, and the only national community radio station remains Radio Maria, which has never used this loophole to turn on new equipment.