UK: Will Bauer get permission for converting Absolute into Greatest Hits?

Will Bauer get permission for converting Absolute into Greatest Hits?
Absolute Radio broadcasts on 105.8 MHz FM and can be received in the Greater London area.
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Ofcom, the authority that regulates telecommunications in the United Kingdom, is considering an application in which Bauer asks to change the format (the type of programs broadcast) of Absolute Radio, a station it acquired that broadcasts on 105.8 MHz FM from the Crystal Palace site in London. Ofcom has issued a statement to that effect in which it says that “Because these changes would substantially alter the character of Absolute Radio London, we are seeking the views of listeners and other interested parties before making our final decision.”  A station’s program type is closely tied to its broadcasting license, so the authority is reviewing whether the format change will not eliminate a service to which listeners are accustomed.

On the side of consumers

Ofcom regulates radio, TV, video on demand, fixed and cellular telephony, postal services and the spectrum in which wireless devices operate
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The decision will follow the authority’s guidelines, as detailed on the website: “We also help to make sure people across the UK are satisfied with what they see and hear on TV and radio, and that programmes reflect the audiences they serve. We consider every complaint we receive from viewers and listeners. Often, we investigate further and we sometimes find broadcasters in breach of our rules. We are independent, and funded by fees paid to us by the companies we regulate“.

From Absolute to Greatest Hits Radio

Greatest Hits Radio, born in September 2020, is the most important network in the UK
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If the request is accepted, Absolute Radio on 105.8 MHz will change its name to Greatest Hits Radio and will broadcast pop classics and rock hits from the 70s, 80s and 90s, as well as local news and information aimed at Londoners aged 25-54. The consultation will close on March 10, 2021.  Greatest Hits Radio is the new radio network that began broadcasting in September 2020 when Bauer changed formats at 49 of its 56 radio stations. We talked about it here.

Greatest Hits Radio is already now available to Londoners on digital radio (DAB) on the London 1 multiplex on block 12C, in the standard MP2 flavour. On the same multiplex, Londoners also can listen digitally to their beloved Absolute Radio. It will be interesting to read OFCOMs decision – will the DAB presence have any influence?

What is your view? Who should be on 105.8 MHz FM in London?

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