SwissInfo.ch –the international unit of the Swiss Broadcasting Corporation (SRG SSR)– published a collection of historical photos and recordings on its website to commemorate 70 years of broadcasting. The partners of the “The Sounds of…” project are the international services of Canada, Poland, Romania and Czech Republic whose journalists provided videos to explain how they did their work. Sounds and images that enable to go back in time – when the sounds were disturbed by atmospheric noises and people were smoking cigarettes in their offices.
70 years of shortwave broadcastings
Switzerland’s international service started in 1935, called the SOC (Short Wave Swiss Service): in those days these bands represented the only effective way for radio to travel long distance, allowing to receive news from foreign countries.
In 1989, when the Cold War came to an end and propaganda was no longer necessary, the governments started trying to cut the high broadcasting costs (being able to reach the whole world needs transmitters up to hundreds of kW and huge antennas). Operators have reacted in different ways, like turning off some frequencies, reducing the languages offered or changing the broadcastings method.
Optimism in technological transitions
Switzerland, for its part, has turned off the high energy-consuming transmitters and continued to broadcast programs via satellite and – since 1999 – via internet, making it one of the first online radio stations. The editorial staff has been extended adding new languages like Chinese, Japanese and Russian and new audio and video contents. This is the reason why the programme changed its name to Swiss Radio International.
Click here to watch some videos by SWI.