SPAIN: The Union asks public television to allow advertising again

El País article analyzes the financing model of public television, currently devoid of advertising, and presents the union's proposals
El País article analyzes the financing model of public television, currently devoid of advertising, and presents the union’s proposals
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The UGT (Sindicato Unión General de Trabajadoras y Trabajadores de España) has formally asked public broadcasting to modify its strategic plan, providing for new measures to plug budget losses. RTVE lost 31.6 million euros in 2020, and by the end of April 2021, the debt had reached 184 million euros. The main demand concerns advertising, which the union is asking to reintroduce, at least in a limited way, also to re-establish competition, today very limited because in fact 95% of the market is controlled by a duopoly. An article published in the economics section of the newspaper El País goes into the details of the proposal, analyzing the similarities with the “French model”, which inspired the financial law of the Spanish government, which provides four channels of financing for public radio and television.

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