FRANCE: LAGARDÈRE CLOSES THREE LOCAL SITES OF VIRGIN RADIO AND RFM

LAGARDÈRE CLOSES THREE LOCAL SITES OF VIRGIN RADIO AND RFM
Among the Virgin Radio sites affected by the closure is Angers, the capital of Maine and Loire
Source

The Lagardère group has unveiled a plan to redeploy 30 journalists and 4 presenters involved in closing 26 Virgin Radio and four RFM locations. Ownership attributes the need for the cuts to the music broadcasters’ declining audience due to competition from streaming platforms. But the CFDT union disputes this, attributing the crisis to the group’s management problems, as the other major generalist radio stations have not lost listeners. On the contrary, the stations that will be closed have sent €3.6 million in dividends to the Lagardère group in 2020.

We have already discussed the crisis at the Lagardère Group here and here.

Desertification risk

Closing the network’s regional offices also reduces news coverage in certain territories, particularly rural areas, which are already under stress due to the crisis: since 2009, the number of journalists has fallen by 10%
Source

In the communiqué issued by the union, the workers are acknowledged for their dedication to working as presenters in the morning, especially in “isolated editorial offices“, with net salaries of less than 1,900 euros per month. And fearing the danger of information desertification in certain areas, particularly rural ones, the CSA (Conseil supérieur de l’audiovisuel) is asked to monitor the merger in progress within the group and compliance with agreements. Indeed, operators are obliged to open local offices in order to broadcast local advertising. ”Certainly, shareholders dream of radio stations without journalists or presenters, but the media will die that way.”

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