The Lagardère group has unveiled a plan to redeploy 30 journalists and 4 presenters involved in closing 26 Virgin Radio and four RFM locations. Ownership attributes the need for the cuts to the music broadcasters’ declining audience due to competition from streaming platforms. But the CFDT union disputes this, attributing the crisis to the group’s management problems, as the other major generalist radio stations have not lost listeners. On the contrary, the stations that will be closed have sent €3.6 million in dividends to the Lagardère group in 2020.
We have already discussed the crisis at the Lagardère Group here and here.
Desertification risk
In the communiqué issued by the union, the workers are acknowledged for their dedication to working as presenters in the morning, especially in “isolated editorial offices“, with net salaries of less than 1,900 euros per month. And fearing the danger of information desertification in certain areas, particularly rural ones, the CSA (Conseil supérieur de l’audiovisuel) is asked to monitor the merger in progress within the group and compliance with agreements. Indeed, operators are obliged to open local offices in order to broadcast local advertising. ”Certainly, shareholders dream of radio stations without journalists or presenters, but the media will die that way.”