Born in 1975 from a brilliant but simple idea by George Atkinson, journalist for the Canadian national network CBC, Farm Radio International is an organisation that produces radio content and programs aimed at farmers mainly from countries in the sub-Saharan belt. The main focus of the transmissions is on cultivation techniques.
A network of nearly 800 radio stations
To give scientific solidity to the programs, Atkinson had put together a team of scientists, experts from the University of Guelph’s Faculty of Agriculture and had contacted journalists around the world to learn about easy-to-use agricultural techniques. After writing scripts, in order to allow broadcasters to translate them into local dialects, he started sending them by post to broadcasters. That was back in January 1979. Today the organisation provides content to over 780 radio stations in 40 countries and works on projects with 100 broadcasters in 11 countries.