Tag: Unesco

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GLOBAL: Saturday, February 13, 2021 is the 10th World Radio Day

Saturday, February 13 is the 10th World Radio Day
Launched in 2011 to celebrate the 65th anniversary of the first broadcast of the United Nations radio, World Radio Day is now in its tenth year
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World Radio Day (WRD) was established in 2011 by Unesco member states and adopted by the United Nations General Assembly in 2012 as an International Day. The date of February 13 was chosen to commemorate the anniversary of the first United Nations radio broadcast, which occurred 65 years earlier in 1946. The proposal had been made the year before, in 2010, by the Spanish Academia de la radio, and the project was endorsed and supported by the major broadcasting associations, including the Arab States Broadcasting Union (ASBU), the Asia-Pacific Broadcasting Union (ABU), the African Union of Broadcasting (AUB), the Caribbean Broadcasting Union (CBU), the European Broadcasting Union (EBU), the International Association of Broadcasting (IAB), the North American Broadcasters Association (NABA), the Organización de Telecomunicaciones Ibeoramericanas (OTI) and major international broadcasters, such as the BBC and Vatican Radio.

The function of radio

The official video can be seen here
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“Radio is a powerful medium for celebrating humanity in all its diversity and provides a platform for democratic discourse. Globally, radio remains the most widely used medium. This unique ability to reach the widest audience means that radio can shape a society’s experience of diversity, serve as an arena in which all voices can speak, be represented and heard. Radio stations should serve diverse communities by offering a wide variety of programming, viewpoints and content and reflect the diversity of audiences in their organizations and operations”.

2021 WRD is about Evolution, Innovation & Connection

Unesco provides copyright-free materials and more information about Radio Day on its website
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Broadcasters are also offered 13 ideas for organizing initiatives: talk about your evolution; open up the debate; broadcast a special program; open your doors; engage (interact with your audience); have fun!; organize a quiz; renew yourself (offer a workshop with your team around the theme “new world, new radio”); produce a radio series (a specific podcast); imagine the future; remember your “radio”.

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MEXICO: Institutional advertising and aid to community radios

Institutional advertising and aid to community radios
Access to the resources is equitable and will be distributed among 58 community broadcasters identified as eligible
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To support Mexican community radio stations, new legislation requires government institutions, states and municipalities to spend one per cent of the budget allocated to social communication by purchasing advertising space on community radio stations (Article 89, Section VII of the Federal Law on Telecommunications and Broadcasting). The first to implement the legal provision is the Federal Institute of Communications (IFT), which has created a special space on its Internet portal to make it transparent that access to resources is fair.

Support from Unesco for indigenous radios

In Mexico, there are 375 non-commercial radio stations, of which 72% are social, 23.7% community and 3.5% indigenous
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Another support comes from Unesco, which with its ‘Design of public policies‘ project launched in 2020 seeks to bring indigenous content into public and commercial media. Funded by the European Union and the EU-Uesco Expert Bank, it aims to produce programmes in indigenous languages with content that reflects the country’s cultural and linguistic diversity. Strengthening them helps preserve indigenous languages, cultures and ancestral knowledge. Without forgetting that in the event of natural disasters, their role is irreplaceable, so it is necessary to remove the obstacles that prevent them from obtaining broadcasting authorisation.

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