A world first is about to be launched in the Netherlands. For the first time, listening will be measured by integrating all platforms (television, radio, press and online) into a single survey, replacing the current standards. This will be carried out by two market research giants, Kantar and Ipsos, which won the tender launched by the investors’ associations. The two companies will work closely together to create the NMO-Nationaal Media Onderzoek (National Media Research). In the course of 2021, the introduction of NMO will take place in phases and the first data will be published, which can be used immediately by agencies, advertisers and media operators. Several systems will be used to accurately map online viewing, reading and listening: for radio, there will be a smartphone app (MediaCell by Ipsos) that passively measures listening behaviour across all devices and platforms, as well as online behaviour with the smartphone. For TV, Kantar’s People Meter 7 will be used. For online, the Focal Meter, a router (with which the sample households will be equipped) will measure all distributed IP content. Additional datasets will be added on those who watch TV via websites and apps on devices other than TV or read newspapers and magazines online.
The decision by the German group Bertelsmann to sell two leading broadcasters in terms of ratings (TV M6 and radio RTL are both in second place) has opened up competition between major French patrons. Four bids have already been submitted and the competition is expected to be fierce. There are also political interests: in 2022 there will be presidential elections, and the transfer of the two stations could reshape the media landscape. Especially if Vincent Bolloré, who has changed the political line of CNews (all news network) and shifted it to extreme right-wing positions, wins the elections. Details on the protagonists and the political balances at stake in the article of the Italian newspaper ‘Corriere della sera’.
The repression of President Nicolás Maduro’s regime has claimed another victim: Selecta FM, which operated on 102.7 MHz from Machiques, in the state of Zulia, in the northwest of the South American country. It was deactivated by Conatel (Comisión Nacional de Telecomunicaciones) officials, who seized the equipment on the evening of Friday, 5 March 2021. This was reported by the SNTP (Sindicato Nacional de Trabajadores de la Prensa), which wrote on Twitter that the station had already been intimidated on 26 February, when its premises were attacked during an interview with an opposition leader. More details in the Swissinfo.ch article.
Selecta continues broadcasting on the web
The economic crisis caused by the pandemic is having an impact on broadcasters’ turnover, which according to the InfoAdex study on advertising investment in Spain in 2020 will drop by 22.9% for all stations. This is a total of 111.5 million euros that will be lost and which will impact mainly on the large commercial networks such as Cadena Ser and Cope (which have lost 25.4 and 24.4% respectively). Broadcasters consider intervening again in the contracts of the big stars (including Pepa Bueno and Carlos Herrera), cutting them for the second consecutive year and probably until the end of 2021. And the situation shows no sign of improving, as the January 2021 InfoAdex figures put the decline at 26.7%.
More details on the smaller radio stations in the article by the independent newspaper El Español.
As we anticipated in 2019 (news here), Ireland’s public broadcaster (Raidió Teilifís Éireann or RTÉ) will switch off the DAB channels on 31 March 2021, but will not close the RTÉ Gold, RTÉ 2XM, RTÉ Radio 1 Extra, RTÉ Pulse and RTÉjr Radio channels, which it will make available on other digital platforms. The decision was taken for three reasons: to reduce costs, the small number of listeners in the DAB band and the fact that RTÉ is the only Irish broadcaster in the digital band. The majority of Irish people (77%) listen to FM radio, compared to 0.5% for DAB. This is according to the latest radio listening survey (JNLR, Radio in a Digital World), conducted by market research institute Ipsos MRBI.
More details here.
A study of the stock market capitalization shows that in the Twenties of the 20th century the performance of radio companies was comparable to that of today’s technology companies. In the summer of 1920 commercial broadcasters had started their activity in the United States, so it was imagined that the purchase of receivers would have led to a strong development for the industry. The analysis conducted by Jim Reid, a specialist at Deutsche Bank, reconstructs the performance of the stock of RCA (Radio Corporation of America), whose profits had risen from 2.5 million dollars in 1925 to 20 million in 1928, causing the value of the shares to soar by 700% (from cents in 1921 to ten dollars in 1926).
The 50 million EUR allocated by the Italian government to support broadcasters affected by the drastic drop in advertising due to the pandemic have not been distributed fairly. Stopping the decision of the old executive (Conte II) is Agcom, the Italian Communications Authority. The “Fund for emergencies relating to local broadcasters” had been established by Article 195 of the Decree Law of May 19, 2020, but the implementing decree had been issued by the Ministry of Economic Development only on October 12, 2020. The text defined the procedures for the allocation of the contribution, reserving 95% of the resources for the first hundred television stations in the ranking, and dividing the remaining 5% among those from the hundredth place onwards. This choice, which had already aroused controversy, was rejected by Agcom because it could create market distortions, and the authority hopes to divide it into two portions: one among all the broadcasters meeting the eligibility requirements, in proportion to the score in the ranking list, and the other, in equal parts among the broadcasters, taking care to ensure that the latter portion of resources has a sufficient amount to guarantee adequate subsidizing for the smaller broadcasters.
The grip is tightening on the Lagardère Group, propped up months ago (read more about it here) by injections of liquidity by Vincent Bolloré (owner of Vivendi, a multimedia group created around Canal+) and Bernard Arnault (owner of LVMH, an international fashion group). Bolloré would have set his eyes on Europe 1, a generalist radio station very much listened to in France, and would like to absorb it and, in view of the next elections, align it with the positions of Marine Le Pen. Arnault, instead, first hour supporter of President Emmanuel Macron, would be interested in the Journal du dimanche and Paris Match. So in the looming tug-of-war, the money may not be enough to get the radio station into Vivendi’s orbit. An extensive summary can be read on the webmagazine Succede Oggi (in Italian, consultation is free). Prima Comunicazione, on the other hand, also talks about Bolloré’s interest in the French group M6, which the German group Bertelsmann is interested in selling.
Klubrádió, the last independent Hungarian radio station, switched off its FM transmitter at midnight on February 14th, 2021. It was broadcasting on 92.9 MHz from Budapest: its license was not renewed by NMHH (National Media and Telecommunications Authority) because the station had not communicated in time the contents of its programming. But the station’s director, András Arató, defied Viktor Mihály Orbán’s government by continuing online broadcasting and airing the official anthem of the European Union, a piece from the final movement of the Ninth Symphony composed in 1824 by Ludwig van Beethoven, also called the Ode to Joy, which the EU has adopted since 1972. The EU, through a spokesman, asked Hungary to allow Klubrádió to continue broadcasting on FM.
Ofcom, the authority that regulates telecommunications in the United Kingdom, is considering an application in which Bauer asks to change the format (the type of programs broadcast) of Absolute Radio, a station it acquired that broadcasts on 105.8 MHz FM from the Crystal Palace site in London. Ofcom has issued a statement to that effect in which it says that “Because these changes would substantially alter the character of Absolute Radio London, we are seeking the views of listeners and other interested parties before making our final decision.” A station’s program type is closely tied to its broadcasting license, so the authority is reviewing whether the format change will not eliminate a service to which listeners are accustomed.
On the side of consumers
The decision will follow the authority’s guidelines, as detailed on the website: “We also help to make sure people across the UK are satisfied with what they see and hear on TV and radio, and that programmes reflect the audiences they serve. We consider every complaint we receive from viewers and listeners. Often, we investigate further and we sometimes find broadcasters in breach of our rules. We are independent, and funded by fees paid to us by the companies we regulate“.
From Absolute to Greatest Hits Radio
If the request is accepted, Absolute Radio on 105.8 MHz will change its name to Greatest Hits Radio and will broadcast pop classics and rock hits from the 70s, 80s and 90s, as well as local news and information aimed at Londoners aged 25-54. The consultation will close on March 10, 2021. Greatest Hits Radio is the new radio network that began broadcasting in September 2020 when Bauer changed formats at 49 of its 56 radio stations. We talked about it here.
Greatest Hits Radio is already now available to Londoners on digital radio (DAB) on the London 1 multiplex on block 12C, in the standard MP2 flavour. On the same multiplex, Londoners also can listen digitally to their beloved Absolute Radio. It will be interesting to read OFCOMs decision – will the DAB presence have any influence?
What is your view? Who should be on 105.8 MHz FM in London?