GLOBAL: Saturday, February 13, 2021 is the 10th World Radio Day

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Saturday, February 13 is the 10th World Radio Day
Launched in 2011 to celebrate the 65th anniversary of the first broadcast of the United Nations radio, World Radio Day is now in its tenth year
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World Radio Day (WRD) was established in 2011 by Unesco member states and adopted by the United Nations General Assembly in 2012 as an International Day. The date of February 13 was chosen to commemorate the anniversary of the first United Nations radio broadcast, which occurred 65 years earlier in 1946. The proposal had been made the year before, in 2010, by the Spanish Academia de la radio, and the project was endorsed and supported by the major broadcasting associations, including the Arab States Broadcasting Union (ASBU), the Asia-Pacific Broadcasting Union (ABU), the African Union of Broadcasting (AUB), the Caribbean Broadcasting Union (CBU), the European Broadcasting Union (EBU), the International Association of Broadcasting (IAB), the North American Broadcasters Association (NABA), the Organización de Telecomunicaciones Ibeoramericanas (OTI) and major international broadcasters, such as the BBC and Vatican Radio.

The function of radio

The official video can be seen here
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“Radio is a powerful medium for celebrating humanity in all its diversity and provides a platform for democratic discourse. Globally, radio remains the most widely used medium. This unique ability to reach the widest audience means that radio can shape a society’s experience of diversity, serve as an arena in which all voices can speak, be represented and heard. Radio stations should serve diverse communities by offering a wide variety of programming, viewpoints and content and reflect the diversity of audiences in their organizations and operations”.

2021 WRD is about Evolution, Innovation & Connection

Unesco provides copyright-free materials and more information about Radio Day on its website
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Broadcasters are also offered 13 ideas for organizing initiatives: talk about your evolution; open up the debate; broadcast a special program; open your doors; engage (interact with your audience); have fun!; organize a quiz; renew yourself (offer a workshop with your team around the theme “new world, new radio”); produce a radio series (a specific podcast); imagine the future; remember your “radio”.

TV Antennas resisting modernity

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Antennas on roof
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Despite technological innovations, the reception of television programmes transmitted over air (with an antenna on the roof) still remains the most used system for watching TV. This is what emerges from a report on TV audience made by Deloitte, the worlds biggest consulting company. Today, it is estimated that at least 1.6 billion people worldwide (450 million families) are watching traditional antenna TV. However, those numbers may be low: in fact considering the countries where it’s impossible having verified data, it’s estimated that this number could raise to 2 billion users, 50% more than pay-TV by cable, IPTV and satellite subscribers.

The advertising pie is still rich

Deloitte
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The study is based on data from 83 countries with a total population of 6.6 billion. The analysis included nations with a low level of digitalisation and audience maturity level. This is the case in India (130 million users of over-air TV), Indonesia (251 million) and Nigeria (127 million); Italy, with 42 million users is on place 42. The research analyses the trend of advertising investments (that will raise to 4 billion dollars in 2020, reaching 184 billion in 2021), on traditional TV vitality and on its resilience to new technologies.