Despite being one of the founding members of the British streaming platform, the British public broadcaster has removed its radio channelsfrom RadioPlayer since January 2023. Listeners now only have to use ‘BBC Sounds‘, which is available as an app and can be accessed on the web in a special area of the British broadcaster’s official website. Retaining control of content with a proprietary app is a trend that is spreading especially among large broadcasters. In the UK, it was already put into practice by Global (owner of seven stations including Radio Capital, Heart Radio, Classic FM, and LBC), which created its own ‘Global Player‘ in 2017, while Bauer Media Group (owner of 150 radio brands in nine countries) has never directed listeners to the UK streaming platform.
The company is doing just fine! (but has few radio stations)
The founder and CEO of RadioPlayer downplays. On the contrary, he raises the bar: Michael Hillsays that the company is booming (the nineteenth foreign office was opened in March, with the launch of the app in Luxembourg). The platform, which claims to contain the best of radio, hosts the most important networks and commercial radio stations. These, however, are only a fraction of the stations that exist in each country. Two examples: in Luxembourg, you can listen to only ten, half of which belong to the RTL Group. In Italy, there are over 1100 active radio stations, but with RadioPlayer, you can listen to 125 of them, which is just a bit more than 10% of the mentioned number. This also includes 107 radio stations that only broadcast on DAB.
“Radio is a powerful medium for celebrating humanity in all its diversity and provides a platform for democratic discourse. Globally, radio remains the most widely used medium. This unique ability to reach the widest audience means that radio can shape a society’s experience of diversity, serve as an arena in which all voices can speak, be represented and heard. Radio stations should serve diverse communities by offering a wide variety of programming, viewpoints and content and reflect the diversity of audiences in their organizations and operations”.
2021 WRD is about Evolution, Innovation & Connection
Broadcasters are also offered 13 ideas for organizing initiatives: talk about your evolution; open up the debate; broadcast a special program; open your doors; engage (interact with your audience); have fun!; organize a quiz; renew yourself (offer a workshop with your team around the theme “new world, new radio”); produce a radio series (a specific podcast); imagine the future; remember your “radio”.
Despitetechnological innovations, the reception of television programmes transmitted over air (with an antenna on the roof) still remains the most used system for watching TV. This is what emerges from a report on TV audience made by Deloitte, the worlds biggest consulting company. Today, it is estimated that at least 1.6 billion people worldwide (450 million families) are watching traditional antenna TV. However, those numbers may be low: in fact considering the countries where it’s impossible having verified data, it’s estimated that this number could raise to 2 billion users, 50% more than pay-TV by cable, IPTV and satellite subscribers.
The advertising pie is still rich
The study is based on data from 83 countries with a total population of 6.6 billion. The analysis included nations with a low level of digitalisation and audience maturity level. This is the case in India (130 million users of over-air TV), Indonesia (251 million) and Nigeria (127 million); Italy, with 42 million users is on place 42. The research analyses the trend of advertising investments (that will raise to 4 billion dollars in 2020, reaching 184 billion in 2021), on traditional TV vitality and on its resilience to new technologies.