SPAIN: Pandemic dries up budgets and radios cut back

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Commercial radio stations have lost more than 20 percent of their turnover and need to save money
Pepa Bueno and Carlos Herrera, like other Iberian radio stars, risk a cut in their salaries for the whole of 2021: commercial radio stations have lost more than 20 percent of their turnover and need to save money
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The economic crisis caused by the pandemic is having an impact on broadcasters’ turnover, which according to the InfoAdex study on advertising investment in Spain in 2020 will drop by 22.9% for all stations. This is a total of 111.5 million euros that will be lost and which will impact mainly on the large commercial networks such as Cadena Ser and Cope (which have lost 25.4 and 24.4% respectively). Broadcasters consider intervening again in the contracts of the big stars (including Pepa Bueno and Carlos Herrera), cutting them for the second consecutive year and probably until the end of 2021. And the situation shows no sign of improving, as the January 2021 InfoAdex figures put the decline at 26.7%.

More details on the smaller radio stations in the article by the independent newspaper El Español.

SPAIN: RNE loses 15% of listeners, SER intercepts them

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Economía digital’s article analyses in detail the situation of the audience crisis of the public broadcaster.
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Radio Nacional de Espana has lost 190,000 listeners in just a few months, and now has around one million. It is an unprecedented collapse that emerged from the General Media Study (EGM) audience survey at the end of the third round of surveys. Compared to the first quarter (the survey was suspended in the second quarter due to the pandemic), the drop was 15%. And the drop does not only affect the flagship network, but also (although to a lesser extent) the other public networks.

An old article in the newspaper Vozpopuli also spoke of the tense atmosphere created in February in the public broadcasting networks by the redundancy campaign.
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Economía digital (Spain’s fifth largest news group, a native of the network) points the finger at the redundancies, resignations and new appointments made this year in the TV and radio networks. Changes made by Rosa María Mateo (RNE’s interim sole director) and Enric Hernández (news director) have triggered a reaction from the trade unions.

The graph shows the contacts of the three most followed networks on the internet: while COPE is 600,000 users ahead of SER, the network in third place, Onda Cero, has almost 9 million fewer contacts.
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SER (+241,000) and, marginally, COPE (+20,000) gained. COPE is also the first in terms of digital audience: the Cadena de Ondas Populares Espanolas (also owner of Cadena 100, Rock FM and Megastar FM brands), has exceeded twelve million unique users, outstripping rival SER by over 600,000 followers.