SPAIN: The war between the stars of soccer

The war between the stars of soccer
José Maria Garcia, in an archive image, during an editorial meeting
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A challenge between two Spanish journalists, kings of the ratings and rulers of the fans, took place in Spain at the end of the last century. The programs they invented aired on two networks after midnight, and were followed by millions of Spaniards. Thirty years later, that epic battle is being celebrated by a TV series

It is a beautiful story that the Italian magazine Contrasti, a sports and cultural magazine, dedicates to the challenge between two Spanish football commentators, which took place in Spain between the eighties and nineties of the last century. The protagonists are José Maria Garcia, the true “dominus” of commentators, who earned more than soccer players (in 1987 his cachet was one billion pesetas, equal to 6 million euros today, without indexation) and his antagonist, José Ramón de la Morena.

Spanish TV, drawing on archive material, has produced a programme on the beginnings of José Maria Garcia and made it available on YouTube
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Garcia used to broadcast on Cadena Ser (an acronym for “Sociedad Española de Radiodifusión”: today it has about 250 owned and almost 200 associated stations,) but it was from 1982, when he moved to Antena 3 Radio (a national network closed in 1994) that his season of success began. “Supergarcía“, his program aired from midnight onwards (he decided at what time to close the microphones) would be followed by over a million people. Thanks to his program, the flagship of the network, Antena 3, exceeded Cadena Ser in terms of ratings, but when the station was purchased by the competitor (which absorbed its 93 stations) Garcia moved to the antagonist network, the Catholic Cadena Cope (acronym of “Cadena de Ondas Populares Españolas”, where he remained until 2000, and then moved to Onda Cero (third in ratings, it has 220 stations), where he remained until 2002. Garcia was so popular and powerful that he could tell team presidents and ministers to go to hell, and he had a special relationship with King Juan Carlos, who gave him exclusive interviews.

José Ramón de la Morena will leave the microphones as of 30 June 2021. At 64, he has decided to devote himself to his family and his foundation and has not renewed his contract with Onda Cero. His wife, 25 years younger, gave him a son in February 2021.
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But at some point on his way, Cadena Ser bet on a young antagonist, José Ramón de la Morena, who created a new format for the program, managing over the years to catch up, then keep up and finally overtake him. In 2002, Garcia threw in the towel, thus breaking the magic of this no-holds-barred challenge (well described in the Contrasts article). So much so that a few years later, Ramon De la Morena also lost the scepter.

SPAIN: Pandemic dries up budgets and radios cut back

Commercial radio stations have lost more than 20 percent of their turnover and need to save money
Pepa Bueno and Carlos Herrera, like other Iberian radio stars, risk a cut in their salaries for the whole of 2021: commercial radio stations have lost more than 20 percent of their turnover and need to save money
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The economic crisis caused by the pandemic is having an impact on broadcasters’ turnover, which according to the InfoAdex study on advertising investment in Spain in 2020 will drop by 22.9% for all stations. This is a total of 111.5 million euros that will be lost and which will impact mainly on the large commercial networks such as Cadena Ser and Cope (which have lost 25.4 and 24.4% respectively). Broadcasters consider intervening again in the contracts of the big stars (including Pepa Bueno and Carlos Herrera), cutting them for the second consecutive year and probably until the end of 2021. And the situation shows no sign of improving, as the January 2021 InfoAdex figures put the decline at 26.7%.

More details on the smaller radio stations in the article by the independent newspaper El Español.

SPAIN: The Prisa Group divests abroad

The Prisa Group divests abroad
Prisa, Spain’s leading media group, is present in 24 countries. The radio brands are Cadena Ser, Los 40 Principales and Cadena Dial
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Before splitting its activities into two branches, the company with the largest number of radio stations in Spain divests abroad. If in the domestic market the Grupo Prisa refuses offers, abroad it has divested three radio and television companies. After Panama, with Los 40 Principales, the divestments continued in Portugal with the Media Capital group, which in addition to radio stations (Comercial and M80) owns a TV chnnel (TVI), an audiovisual production company (Plural) and a portal for digital natives (Iol.pt). In Argentina, instead, it has sold two radio stations in the capital: Radio Continental (104.3) and Los 40 Principales (105.5).

More details in the article of Economia Digital.