We reported (March 2021) on the sale of several foreign holdings by the Prisa group (see here). The company, which is present in 24 countries, owns brands such as Santillana (prints 106.5 million books that reach 34 million students in Latin America every year), El País (Spain’s largest daily newspaper), Los40 (founded in 1966 as a programme of Cadena Ser, since 1979 a network in Spain, it is present in several Latin American countries), and Cadena Ser (the radio network listened to by four out of ten Spaniards).
In Central America, the elimination of the editorial staff ofRadio Panamá (27 people, including the staff of Los40) and the consequent suspension of broadcasting is not going unnoticed. The former director of information services Edwin Cabrera told the Panamanian newspaper La Prensa that the owners had wanted to get rid of the journalists for some time and had challenged the dismissal. He doubts the reasons for the opaque operation and speculates that behind the economic issues there may be an exchange of favours with political power to silence an uncomfortable voice.
A challenge between two Spanish journalists, kings of the ratings and rulers of the fans, took place in Spain at the end of the last century. The programs they invented aired on two networks after midnight, and were followed by millions of Spaniards. Thirty years later, that epic battle is being celebrated by a TV series
It is a beautiful story that the Italian magazine Contrasti, a sports and cultural magazine, dedicates to the challenge between two Spanish football commentators, which took place in Spain between the eighties and nineties of the last century. The protagonists are José Maria Garcia, the true “dominus” of commentators, who earned more than soccer players (in 1987 his cachet was one billion pesetas, equal to 6 million euros today, without indexation) and his antagonist, José Ramón de la Morena.
Garcia used to broadcast on Cadena Ser (an acronym for “Sociedad Española de Radiodifusión”: today it has about 250 owned and almost 200 associated stations,) but it was from 1982, when he moved to Antena 3 Radio (a national network closed in 1994) that his season of success began. “Supergarcía“, his program aired from midnight onwards (he decided at what time to close the microphones) would be followed by over a million people. Thanks to his program, the flagship of the network, Antena 3, exceeded Cadena Ser in terms of ratings, but when the station was purchased by the competitor (which absorbed its 93 stations) Garcia moved to the antagonist network, the Catholic Cadena Cope (acronym of “Cadena de Ondas Populares Españolas”, where he remained until 2000, and then moved to Onda Cero (third in ratings, it has 220 stations), where he remained until 2002. Garcia was so popular and powerful that he could tell team presidents and ministers to go to hell, and he had a special relationship with King Juan Carlos, who gave him exclusive interviews.
But at some point on his way, Cadena Ser bet on a young antagonist, José Ramón de la Morena, who created a new format for the program, managing over the years to catch up, then keep up and finally overtake him. In 2002, Garcia threw in the towel, thus breaking the magic of this no-holds-barred challenge (well described in the Contrasts article). So much so that a few years later, Ramon De la Morena also lost the scepter.
The economic crisis caused by the pandemic is having an impact on broadcasters’ turnover, which according to the InfoAdex study on advertising investment in Spain in 2020 will drop by 22.9% for all stations. This is a total of 111.5 million euros that will be lost and which will impact mainly on the large commercial networks such as Cadena Ser and Cope (which have lost 25.4 and 24.4% respectively). Broadcasters consider intervening again in the contracts of the big stars (including Pepa Bueno and Carlos Herrera), cutting them for the second consecutive year and probably until the end of 2021. And the situation shows no sign of improving, as the January 2021 InfoAdex figures put the decline at 26.7%.
More details on the smaller radio stations in the article by the independent newspaper El Español.
Before splitting its activities into two branches, the company with the largest number of radio stations in Spain divests abroad. If in the domestic market the Grupo Prisa refuses offers, abroad it has divested three radio and television companies. After Panama, with Los 40Principales, the divestments continued in Portugal with the Media Capital group, which in addition to radio stations (Comercial and M80) owns a TV chnnel (TVI), an audiovisual production company (Plural) and a portal for digital natives (Iol.pt). In Argentina, instead, it has sold two radio stations in the capital: Radio Continental (104.3) and Los 40 Principales (105.5).