The decision by the German group Bertelsmann to sell two leading broadcasters in terms of ratings (TV M6 and radio RTL are both in second place) has opened up competition between major French patrons. Four bids have already been submitted and the competition is expected to be fierce. There are also political interests: in 2022 there will be presidential elections, and the transfer of the two stations could reshape the media landscape. Especially if Vincent Bolloré, who has changed the political line of CNews (all news network) and shifted it to extreme right-wing positions, wins the elections. Details on the protagonists and the political balances at stake in the article of the Italian newspaper ‘Corriere della sera’.
The grip is tightening on the Lagardère Group, propped up months ago (read more about it here) by injections of liquidity by Vincent Bolloré (owner of Vivendi, a multimedia group created around Canal+) and Bernard Arnault (owner of LVMH, an international fashion group). Bolloré would have set his eyes on Europe 1, a generalist radio station very much listened to in France, and would like to absorb it and, in view of the next elections, align it with the positions of Marine Le Pen. Arnault, instead, first hour supporter of President Emmanuel Macron, would be interested in the Journal du dimanche and Paris Match. So in the looming tug-of-war, the money may not be enough to get the radio station into Vivendi’s orbit. An extensive summary can be read on the webmagazine Succede Oggi (in Italian, consultation is free). Prima Comunicazione, on the other hand, also talks about Bolloré’s interest in the French group M6, which the German group Bertelsmann is interested in selling.