Starting March 1st, ‘Dom’ has been turned on: a TV channel through which the Ukrainean government is transmitting its voice to the regions where control was lost in 2014. Those regions are the Donbass, in the hand of Russian separatists, and Crimea, occupied by the Russian Federation (see red circle on the image above). This initiative is just one part of a strategy promoted by the government in Kiev: in 2018 the transmitters were already improved to boost the TV signal (five digital channels and two analogue) to Crimea, where Ukrainian channels have been replaced by the Russian ones.
Ukrainians, come back home
The channel has been created to spread the message : ‘Ukraine is our home’, said the general manager of the broadcaster Yuliya Ostrovska ; during a press conference she also reported that ‘54% of the inhabitants of occupied territories can’t watch Ukrainian TV channels, and the 43% of them can’t view Ukrainian websites’. The design of the channel logo is interesting : it has been created to be read as ‘Dim’ (Ukrainian) and also as Dom (Russian), two different words that have one meaning : home. The languages used for the transmission will be Russian and Ukrainian.
A showcase for the country
The broadcaster, now in a testing phase, is going to transmit TV series and sport programmes, selected from the premium content provided by different groups: 1+1 Media, StarLight Media, Inter Media Group and Media Group Ukraine. The 15% of the quota allocated to 1+1 will be realized by Kwartal 95 studio: a production company founded by the current President Volodymyr Zelensky, that has helped forge his notoriety as actor and comedian. The schedule will be enriched with news (national and local) and talk shows, aiming to become capable of creating all the content autonomously.
But all those efforts may be compromised by electronic interference, said Mykyta Poturayev, a parliamentary responsible for information that attended the press conference. Just like during Cold War, when high power transmitters with giant antennas were active from the USSR territory, spreading noise, to make listening of Western broadcasters very difficult. Dom is like a foreign channel: it is dedicated to the occupied regions by being transmitted only over air. Once the autonomy of programmes’ production is reached, it will be transmitted via satellite and by cable.