SPAIN: RNE loses 15% of listeners, SER intercepts them


Economía digital’s article analyses in detail the situation of the audience crisis of the public broadcaster.
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Radio Nacional de Espana has lost 190,000 listeners in just a few months, and now has around one million. It is an unprecedented collapse that emerged from the General Media Study (EGM) audience survey at the end of the third round of surveys. Compared to the first quarter (the survey was suspended in the second quarter due to the pandemic), the drop was 15%. And the drop does not only affect the flagship network, but also (although to a lesser extent) the other public networks.

An old article in the newspaper Vozpopuli also spoke of the tense atmosphere created in February in the public broadcasting networks by the redundancy campaign.
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Economía digital (Spain’s fifth largest news group, a native of the network) points the finger at the redundancies, resignations and new appointments made this year in the TV and radio networks. Changes made by Rosa María Mateo (RNE’s interim sole director) and Enric Hernández (news director) have triggered a reaction from the trade unions.

The graph shows the contacts of the three most followed networks on the internet: while COPE is 600,000 users ahead of SER, the network in third place, Onda Cero, has almost 9 million fewer contacts.
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SER (+241,000) and, marginally, COPE (+20,000) gained. COPE is also the first in terms of digital audience: the Cadena de Ondas Populares Espanolas (also owner of Cadena 100, Rock FM and Megastar FM brands), has exceeded twelve million unique users, outstripping rival SER by over 600,000 followers.