ITALY: Two days of radio and TV blackout in Central and Northern Sardinia

Two days of radio and TV blackout in Central and Northern Sardinia
Some pictures of the devastation caused by the flames at some of the sites in Punta Badde Urbara
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A fire that broke out on Friday 23 July 2021 in the province of Oristano devastated Punta Badde Urbara, one of the island’s nerve centres, interrupting many radio and television signals broadcast in central and northern Sardinia. Audio and video links to important stations such as Monte Limbara, Monte Ortobene, Monte Oro and many secondary stations departed from the mountain in the Oristano area, with the result that many stations were mute and the TV signals were absent. The most difficult situation occurred on Saturday evening, when even the RAI signals disappeared for a few hours, while private broadcasters had to wait until Monday morning to return to normal.

Satellite images posted on the Radio Macomer Centrale website show the extent of the fire, which has been described as the worst on the island in 100 years
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As the images from the site and satellite analysis show, the entire Badde Urbara broadcasting centre was surrounded by flames, with the buildings outside closest to the vegetation having the worst of it. The problems were probably also exacerbated by damage to the power lines, and the emergency generators held out until they ran out of fuel. For the radio stations, the interruptions lasted only a few minutes. On Sunday, Radio 105’s 99.30 MHz, Rai GR Parlamento’s 106.70 MHz, Radio Planargia’s 88.60 MHz and Radio Barbagia’s 99.90 MHz were occasionally without a signal.

Images posted on Twitter by the fire brigade show the situation in Santo Lussurgiu, the municipality where the Punta Badde Urbara transmission centre is located (960 m above sea level)
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The television situation is more critical, with more consistent interruptions: first to disappear Saturday evening, along with the mux1 of RAI, were the channels hosted on the multiplex Videolina. On Sunday, several broadcasters throughout central and northern Sardinia disappeared: among them Canale 9, Telesardegna, Paramount, Real Time, RTL 102.5, Giallo, K2, Frisbee, Boing Plus, Super!, Spike, DMax, HGTV, Motor Trend, Supertennis, Alma TV, VH1, Deejay TV and Radio Italia TV. The emergency lasted until Monday afternoon.

From our correspondent in Sardinia Cristian Puddu

ITALY: Radiofreccia becomes a commercial broadcaster

Radiofreccia becomes a commercial broadcaster
The article published on Prima Comunicazione Online, with statements by Lorenzo Suraci, now owner of Radiofreccia
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Although in December 2020 he told Prima Comunicazione “it is not a gift”, Lorenzo Suraci, publisher of nationwide RTL 102.5 and Radio Zeta (a so-called “superstation”), then took advantage of the opportunity offered by Law 176/2020, which allows a national network to transform a community licence into a commercial one. It thus had Radiofreccia purchased by RTL 102.5, making it its second licence and transforming it from a national community radio station into a commercial one. This removes the advertising limit of 10% per hour, which can be raised to 20%.

Reconstructing the history of the broadcaster7

The Newslinet article examines the transformation of the licence from a legal point of view
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In July 2016, Mediaset took control (72.12%) of the Finelco Group (owner of Radio 105 and Virgin Radio) and formed a partnership with RMC-Radio Monte Carlo (later acquired in 2018), exceeding 10 million listeners on the average day (including R101, already owned by the group). Suraci, who can count on the 7 million listeners of RTL 102.5 (first in Italy for ratings) and Radio Zeta, found himself bypassed. In order to counter the firepower of Mediaset, which can sell advertising on its radio stations on a “package” basis, he tried to grow his group by buying Radio Padania (a Lega Nord station with a national community licence) for 2.1 million euros, transforming it into Radiofreccia, a station with a rock format. The community licence allows the broadcaster to turn on hundreds of repeaters without buying them from other radio stations (the law was tailored to favour the Lega Nord and allow it to extend Radio Padania’s coverage throughout the Peninsula), but limits advertising to 10% per hour. Now the “cap” has been blown off, and the only national community radio station remains Radio Maria, which has never used this loophole to turn on new equipment.