UK: Radio for Baby Boomers to start on February 14

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February 14 starts broadcasting radio for the Baby Boomer generation
Boom Radio is scheduled to officially begin broadcasting on February 14, 2021, but can already be received online at this address
Source

Boom Radio is a new British radio station that aims to intercept the tastes of Baby Boomers, the generation of over 57s (born between 1946 and 1964, now aged between 57 and 75). The station offers a mix of music, characters and conversations and will be on air on DAB (digital radio) in London, Bristol, Birmingham and Glasgow. The radio station is the brainchild of two radio managers, Phil Riley and David Lloyd, who after realizing that the baby boomers audience, while listening to the radio a lot, did not have a station that intercepted their musical tastes, set out to fill this gap. Their biographies are interesting, both are driven by a sincere passion for radio. Despite the long career behind them, which began as a disc jockey, they decided to get involved (they are also baby boomers), also committing financially in this adventure. But if they have been able to realize it, as they themselves have declared, it is because as soon as they started talking about their idea they immediately had a great response from radio hosts and especially financiers.