ITALY: Radio and television sector radiography

Radio and television sector radiography
The study on the radio and television sector in Italy, drawn up by Confindustria Radio Televisioni, examines 40 national and 691 local radio and television operators, of which 287 television and 404 radio

The Confindustria Radio Televisioni association has published the “Economic study of the private radio and television sector“, which from 2020 presents in a single volume the national and local radio and television operators (previously two publications were prepared). The study examines the financial statements filed with the Chambers of Commerce by joint-stock companies (thus excluding community broadcasters, which are not required to publish them), providing a picture of the most structured part of the radio and television industry, within which very different companies coexist. The sector is in a stabilization phase, after two economic crises (2008 and 2012), the entry of some reforms (including that of the fee and contributions to local broadcasting) and a changed competitive environment, due to the rise of OTT platforms that (like Netflix) distribute content via the internet. The financial statements are for 2018, as it was necessary to wait until a fair number were available for the study to be representative.

A summary of key trends can be read here, while the full volume can be downloaded here.

FRANCE: The sale of M6 and RTL triggers a media earthquake

Vincent Bolloré is the majority shareholder of the Vivendi group, which, in addition to TF1 (France’s most watched TV channel), owns 28.8% of Mediaset in Italy

The decision by the German group Bertelsmann to sell two leading broadcasters in terms of ratings (TV M6 and radio RTL are both in second place) has opened up competition between major French patrons. Four bids have already been submitted and the competition is expected to be fierce. There are also political interests: in 2022 there will be presidential elections, and the transfer of the two stations could reshape the media landscape. Especially if Vincent Bolloré, who has changed the political line of CNews (all news network) and shifted it to extreme right-wing positions, wins the elections. Details on the protagonists and the political balances at stake in the article of the Italian newspaper ‘Corriere della sera’.

In radio we trust

Listeners consider radio as a trustworthy source of news, at times much more so than other forms of media, in contrast to the fake news that is going around on the web

The complete results of the survey on the reliability of the media can be seen on the website of the market research company, Dianeosis
The complete results of the survey on the reliability of media can be seen on the website of the market research company, Dianeosis

Various market research companies have carried out surveys on the reliability of the means of communication during the pandemic. In Greece, according to a survey by Dianeosis and Metron Analysis, the winner was radio. In answer to the question ‘How much do you trust each of the following types of media’, radio got 56.4%, followed by the internet (46.5%), newspapers (33.8%) and television (32%). The complete results are here. The Spanish have a different opinion according to UTECA (an association of commercial TV stations that transmit in the clear on DTT), that commissioned a survey carried out by Barlovento Comunicación and Deloitte. On the Iberian peninsula the most trusted means of communication is television (55.3%), followed by the press (36.3%) and then radio (24%). Here is a PDF with the results.