BOOKS: Rise and fall of Europe 1, from innovation to paralysis

Three editors with exceptional personalities built its success, but with the generation changeover, the decline began

Published by Le Bord de l’Eau, the book (in French) has a cover price of 22 euros and is available on the publisher’s website or on Amazon
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The epic story of one of France’s most successful radio stations is reconstructed in the book ‘EUROPE 1. De la singularité au déclin (1955-2022)’, written by Denis Maréchal, French journalist and columnist. The broadcaster was founded in 1954 by Charles Michelson, a visionary entrepreneur who was already thinking about Europe and television. But he is an awkward character and the government bars his way, making Sylvain Floirat, owner of the Matra aeronautics group, take his place. Floirat is also a man of great qualities and makes the station grow further. Among his employees is Jean-Luc Lagardère, a young engineer who takes over in the mid-1970s, continuing to develop the winning format and consolidating the station’s success.

An innovative formula

The OBS website, published by Nouvel Observateur du Monde (a group to which Le Monde and The Huffington Post, among others, belong) hosts an extensive review of the book
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Live programmes, an independent newsroom with great personalities, and political debates are Europe 1’s strengths. The music is no less: jazz, yé-yé culture and rock, pop music, and chanson à texte (so-called because the authors claim the literary quality of the texts). But in 1981 the competition from free radio began and since 2003 the second generation has been at the helm of the company. Arnaud Lagardère, however, made strategic mistakes that aggravated the crisis and prevented the station from being renewed. Meanwhile, digital erodes ratings. In 2020, the group was in crisis and the shareholders challenged Arnaud, who, in order to remain at the helm, ‘opened up’ to Vincent Bolloré’s corporate entry. He starts with 10% but within two years, the Vivendi group patron takes control of the Lagardère group, further downsizing Europe 1. We talked about it on Radio Reporter here, here, and here.

Written by Fabrizio Carnevalini

September 28, 2021September 24, 2021

VIVENDI AIMS AT THE CONTROL OF LAGARDÈRE

The article of CB News enters in the details of the operation promoted by Vincent Bolloré, patron of the Vivendi group: the group would rise to 45% of the capital and 36% of the voting rights and would be obliged to the Opa
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A few months after entering the capital of the Lagardère group, Vivendi aims to take control: in recent days it has announced its intention to acquire the package of 18% owned by the Amber Capital fund and that it will then present the Opa. Vivendi, which already has 27% of Lagardère’s shares in its portfolio, has set December 15, 2022 as the time horizon, offering 24.1 euros per share, thus recognizing a premium of about 20% compared to the quotations. However, the transaction must obtain the green light from the CSA (Conseil Supérieur de l’Audiovisuel), the Autorité des Marchés Financiers and the European Commission. In order to finance the acquisition, Vivendi’s owner Vincent Bolloré sold shares in Universal Music (retaining a sufficient 10% to maintain control), before listing the music giant on the Amsterdam stock exchange. The listing was a success, because compared to the placement fee set at 18.5 euros per share, the shares rose to 26.45 euros (+35%), giving the group a value of around 45.5 billion euros compared to 33 at the placement.

June 17, 2020June 16, 2020

Media groups making moves

Even in the midst of a global crisis, deals continue to happen. French mass media conglomerate, Vivendi, recently acquired 10% of Lagardère; a move that helped to strengthen the French position in the market. Following Vivendi, Groups Arnault also enters into Lagardere.
In Italy, the Agnelli family holdings company sealed the deal on the acquisition of Gedi, endowing them with three radio networks.

Arnauld Lagardère, CEO, article from Le monde, France — The French daily newspaper, Le Monde, reports tension between the Amber Fund and the management of Groupe Lagadere
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After acquiring the initial 10% in Lagardère, in May 2020 Vivendi increased its shareholder equity to 16.4%. The move strengthens the position of Arnauld Lagadère, in control of the group, that had just foiled the attack of the Amber fund. The firm, and Lagardère’s biggest stakeholder, had accused him of bad management and wanted to change directors.

corriere della sera, article about group anfault — Three weeks later Groupe Arnault, the holding company of Bernard Arnault (the majority shareholder of the Following the sudden death of the founder Jean-Luc in 2003, the multimedia empire Largardere was significantly downsized, as this article in the Italian daily newspaper, Corriere della Sera, explains very well
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After the sudden death of Lagadère’s founder, Jean-Luc, in 2003, the multimedia empire has since shrunk. The following quote from Italian newspaper, Corriere della Sera in the article ‘Francia, Sarkozy e Bolloré salvano (per ora) l’erede del regno Lagardère’ sums up the move well:
‘This acquisition is a long-term financial investment reflecting Vivendi’s confidence in the future prospects of the French group which enjoys international leadership positions in its businesses and which, like many others, is experiencing difficult times at the moment.’

Article about Vivendi acquiring 10% of Lagardère — The Vivendi press release explains the motivations for the purchase
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To give some context to Vivendi’s owner, Vincent Bolloré is an accomplished leader. In December, 2016, he attempted to buy out the Italian Mediaset channel (publishing, three TV networks, pay TV and five radio stations), gaining up to 25.75% of the share capital and 26.77% of the voting rights.

About Vivendi, being an integrated content, media and communications group — Vivendi, an integrated content, media and communication group, has interests in discography (Universal Music Group), pay TV (Canal+), publishing (Editis) and games (Gameloft)
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Change of ownership for Italian radio networks

Exor group purchasing Gedi — Exor, the holding company of the Agnelli family, not only controls the group FCA but now it also controls the Gruppo Editoriale Gedi, that was formed by a merger of the editorial groups of the daily newspapers La Stampa and La Repubblica
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With the purchase of Gedi by the Exor group, three radio stations, (m2o, Radio Capital and Radio Deejay) will be passed onto the Agnelli family holdings company.
Based in the Netherlands, Exor has a capital worth € 24 billion. In addition to owning Ferrari, they are also the largest shareholder of the FCA-Fiat Chrysler Group.