In order to intercept young people, who mainly inform themselves on online platforms, the German international broadcaster restructures and accelerates its digital transformation
Deutsche Welle, the German public broadcaster of international programmes, will close its German-language TV channel. Despite state funding amounting to 406.5 million euros, the broadcaster may have a deficit budget. Director Peter Limbourg relies on digital transformation in order to intercept young and experienced target groups who inform themselves via online platforms. The German TV channel, whose audience has dropped to 250,000 viewers, and the German Twitter and Facebook accounts will be closed. The operation will result in the ‘socially responsible’ cutting of around one hundred jobs, mainly in the Berlin office. The broadcaster will continue broadcasting in 32 languages.
Written by Fabrizio Carnevalini