It is the first experiment in cross-media by a social network: TikTok has launched a radio station in Australia. It is a channel on the Australian version of the digital platform iHeartRadio. The new radio station, available online and on DAB, will let you know what music is popular on the video sharing app at the moment and listen to it in full. The presenters will be famous artists and influencers on TikTok. The project will run for three months: it has not yet been decided whether it will continue after that and be exported to other countries.
Audi cars sold in the United States can be equipped with a hybrid car radio (i.e. capable of receiving the signal over the air or streaming via the internet) that maintains the tuning of the preferred station even if the signal broadcast over the air is weakening during the journey. With a traditional device, when you leave the coverage area of a station, noise increases until the audio becomes unintelligible. Cars equipped with the Hybrid Radio® system, on the other hand, allow you to continue listening because when the listening quality starts to deteriorate they automatically switch from the signal transmitted over the air to the digital signal received via the Internet.
The new functionality is available on vehicles in the 2021 series (on sale from September 2020) equipped with the MIB 3 modular multimedia system, which connects to the network thanks to the integrated 4G Wi-Fi hotspot (requires a subscription to the Audi connect® Prime or Plus service). iHeartRadio, a leading U.S. radio company, is making more than 600 stations throughout North America compatible with the Hybrid Radio® system, in order to participate in the project.