A conference in Rome analysed the radio system in Italy and some other European countries, as well as how radio is chasing the young audience, which is moving further away from listening
The conference ‘Universi sonori’ was held in Rome on 29 March 2022. ‘From radio to new spaces of production and listening’, it took stock of the radio ecosystem and future prospects. Promoted by Confindustria Radio Televisioni (an association comprising the major national radio and television operators), in collaboration with the Department of Communication and Social Research of the Sapienza University of Rome, it developed thematic panels, round tables, laboratory experiments, and talks with university radio stations. Experts, important players in the radio market, supply chain operators, and institutions, drew scenarios and showed how radio pursues the young audience (which is moving away the most) with thematic offers, talent and formats that represent them, presence on platforms and social networks, and events in the territory.
Written by Fabrizio Carnevalini