In order to stem the pressure of migrants on the Mexican border, the USA is also using radio advertising. A State Department spokesman told CNN that more than 30,000 advertisements are aired each month on Central American stations. The aim is to counter the misinformation spread by traffickers and the idea that President Joe Biden is softer on immigration. Up until the spring, 28,000 were broadcast, but this number has risen to over 30,000 due to the ‘discounts’ offered by the broadcasters on the ‘packages’ purchased by the American administration. The radio medium was chosen to reach the largest number of people, and religious leaders and public figures were also involved in the production of the releases. The monthly budget is $600,000. The announcements, broadcast in El Salvador, Guatemala and Honduras, are in Spanish and five indigenous languages and last 40 seconds.
With the pandemic, many Honduran radio stations have had to suspend broadcasts for four to five months because staff became ill and because of the economic crisis that has forced many companies to close, increasing unemployment. Now, fearing that the situation in the South American country will worsen, Carlos Enamorado, secretary of the Community Media Association of Honduras (AMCH), is asking for international aid to survive. In Honduras today there are more than 50 community broadcasters (not all of them authorized), of which 35 are active, and three community television channels, authorized but not yet operational due to the investments required to start broadcasting. More than 400 non-Community radio and television stations are active in the country. The HolaNews article discusses the situation in detail.