Tag: Holland

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NETHERLANDS: FM SWITCH-OFF BETWEEN 2027 AND 2032 IS STILL REALISTIC

The report does not, however, analyze listening habits, although according to RadioWereld.NL, the public devotes only 47% of its time to FM (data from August-September 2022)
Source

In anticipation of the renewal of FM licenses, the Dutch Ministry of Economic Affairs and Climate Policy (EZK) has updated a 2017 study on switch-off scenarios between 2027 and 2032, confirming that the deadline is still realistic. Reduced mobile internet tariffs and the rise of smart speakers would favor an early switch-off, as would soaring energy costs and the fact that the use of radio is becoming less and less relevant in natural disasters and for traffic data disseminated by TMC. However, concerns remain about the still sub-optimal coverage of DAB+, particularly indoors, and the fact that in-car listening is 60% FM, despite the fact that new cars have been equipped with a digital receiver since the end of 2020.
(Written by Fabrizio Carnevalini)

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HOLLAND: Listening surveys revolutionised

The Nationaal Media Onderzoek (NMO) is the national media research conducted in the Netherlands by the research companies Kantar and Ipsos.
The Nationaal Media Onderzoek (NMO) is the national media research conducted in the Netherlands by the research companies Kantar and Ipsos. The survey integrates all platforms: television, radio, print and online. Source

A world first is about to be launched in the Netherlands. For the first time, listening will be measured by integrating all platforms (television, radio, press and online) into a single survey, replacing the current standards. This will be carried out by two market research giants, Kantar and Ipsos, which won the tender launched by the investors’ associations. The two companies will work closely together to create the NMO-Nationaal Media Onderzoek (National Media Research). In the course of 2021, the introduction of NMO will take place in phases and the first data will be published, which can be used immediately by agencies, advertisers and media operators. Several systems will be used to accurately map online viewing, reading and listening: for radio, there will be a smartphone app (MediaCell by Ipsos) that passively measures listening behaviour across all devices and platforms, as well as online behaviour with the smartphone. For TV, Kantar’s People Meter 7 will be used. For online, the Focal Meter, a router (with which the sample households will be equipped) will measure all distributed IP content. Additional datasets will be added on those who watch TV via websites and apps on devices other than TV or read newspapers and magazines online.

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