The ‘Relaunch Decree’, published late in the evening on May 19th, 2020, contained a wonderful surprise. The radio and TV stations, that have been broadcasting information on the pandemic, will be receiving € 50 million (in the first draft it was 20 million, which became 40 after protests made by the broadcasting associations). The allocation of the funds will be according to a points system, which is used by the fund that has the task to promote pluralism and innovation of the media. The only obligation for the broadcasters is to put government information campaigns on air during the Covid-19 health crisis. In addition, in order to relaunch advertising (that saw a fall of up to 80%) companies that buy radio and TV spots will be able to deduct 50% off their taxes (€ 20 million have been allocated, but considering that the deduction has been extended to national TV stations, the effectiveness of this measure will be largely diminished).
More advantages and simpler procedures
The decree includes other concessions for businesses which the broadcasting stations will be able to benefit from. For example, a tax credit of 60% on rents in March, April and May 2020 (for both studios and repeater stations) if revenues are not over € 5 million and there is a drop of 50% in turnover compared to the same period last year. There is also a postponement of tax deadlines from April 16th to May 16th, 2020, for companies with a fall in turnover of at least 33% in the months of March and April 2020 compared to the same period in 2019. Furthermore, companies will not be obliged to pay IRAP (Italian Regional Production Tax) in June 2020 (balance and advance payment for the following year) if turnover is not over € 250 million. The procedures for applying for furloughing of staff and for having a reduction in the electricity bills will be simplified. Some expenses (cost of energy transport, electricity meter management and general expenses) will be reduced for three months (May to July 2020), but this will not affect energy consumed, which would have been welcomed by the associations.