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In the wake of the racial protests following George Floyd’s death, the iHeartMedia group launched an all-news radio for the black community. BIN, which stands for Black Information Network, offers 24 hours of news seven days a week and according to the promoters is “an objective, accurate and trusted source of continual news coverage with a black voice and perspective”. The publisher has also carried out a study according to which 86% of black listeners believe that this service is necessary and that they will probably use it as an important source of news, while 83% think that it provides information that today cannot be received on the radio or TV. The broadcasts will have no advertising, but will be funded by a group of companies: Bank of America, CVS Health, GEICO, Lowe’s, McDonald’s USA, Sony, 23andMe and Verizon, “who share and support the mission of BIN”. This line-up suggests that the “black” have been identified as potential consumers.