Spain: the legendary “cupón de la ONCE”, the main character of Spanish radio commercials

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Everyone who had a chance to listen to Spanish radio programmes, especially the ones on Radio Nacional de España or the private stations Cope and Cadena Ser (on FM and medium wave), has noticed that one of the most common commercials talks about the “cupón de la ONCE”: a ticket of a very popular lottery managed by the homonymous organisation, managed by blind people. Created in the 1930s as a non state lottery, it was promoted by some blind people associations in Andalusia, Catalunya and Levante, which merged in 1939 in the official national organisation that started calling the ticket “cupón”.

The 80s boom

With the advent of democracy in Spain, also the organisation renews itself: the lottery becomes national (1984) and the prize reaches 100.000 pesetas (1987), multiplying by a million the ticket’s value, sold for 100 pesetas. Since then, the lottery took off, becoming more and more popular, and radio broadcasters started being flooded with commercials promoting the tickets’ sale. Lottery’s proceeds, from the 60’s, are invested in the opening of educational centers and libraries, to promote cultural events, and to finance fundamental services such as rehabilitation.

El Cuponazo
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