Luckily measures have been taken by some Regional Governments. Emilia-Romagna has allocated € two million for a campaign on the radio, TV and social media in order to relaunch the tourist season. While in Abruzzo (even though it is still a proposed bill) €300,000 are arriving to support local radio and TV stations, newspapers and online press.
Public radio stations ask Trump for help
The US$ 75 million received from Congress (we have spoken about in one of our previous articles) is not enough. The Corporation of Public Broadcasting, that distributes funds to about 1500 public radio and television stations, had originally asked for US$ 250 million and insists on having the other US$ 175 million, which is indispensable to guarantee the survival of the public and university stations.
Even in full crisis the radio stations are busy on all fronts with increasing information slots, adapting programme schedules to the changing needs of the listeners and … even fund raising. Here are some examples:
The national radio networks, Radio Italia (Cologno Monzese), the public TV and radio broadcasters Raiuno, RaiPlay (a streaming platform) and Rai Radio2 joined forces on a project called ‘Music that Unites’. The event included brief information interludes and previously unpublished live sets where the performers recorded from their own homes creating non-stop music to share. Funds raised came to more than € 7.5 million to be donated to the National Civil Protection Organisation (a government body that deals with the management of emergencies).
Discoradio in Milan (broadcaster covering Lombardy and Piedmont) and the Buzzi Foundation, that manages a research centre and children’s hospital, are raising funds to increase the number of beds in the intensive care unit.
Radio NumberOne (Bergamo) has taken part in #SostieniAMOBergamo and given their support to the Fondazione Della Comunità Bergamasca.
Radio Barbagia in Nuoro, Sardinia, has donated thousands of face masks to the city hospital with the help of their listeners.
Three Roman radio stations in the RDS group (Dimensione Suono Roma, Dimensione Suono Soft and Ram Power) have supported the capital’s hospital, Policlinico Gemelli, to create the Columbus Covid-2 Hospital by transforming an existing building into a hospital with 80 beds and another 59 beds in the intensive care unit.
Several countries have allocated funds to support broadcasting stations suffering from the drop in advertising. However, some are reducing salaries or putting their personnel on holiday leave. The USA has allocated 75 million dollars to the American non-commercial radio and TV stations.
Included in the act, passed by the House of Representatives on March 27th, 2020 to support the American economy during the state of emergency, there are also 75 million dollars allocated to the public radio and TV stations. This is in addition to the annual 445 million dollars, managed by the CPB – Corporation for Public Broadcasting, an independent non-profit corporation that distributes the funding to about 1,500 radio and television stations. President Trump wanted to cancel the annual funds in 2017, even though, according to the President of CPB Patricia Harrisins, the cost to each American citizen was only 1.35 dollars a year.
Spain: 15 million for television, cuts for Cope
On March 31st, 2020, the Spanish government allocated 15 million euros in support of television stations provided that they guarantee identical territorial coverage for the next six months. The funding will take advertising income into account in order to give greater help to stations with lower revenues. A Spanish radio station is cost cutting: The President of Cadena Cope, Fernando Gimenez Barriocanal, has written to the staff suggesting a 20% cut in salaries. They are currently negotiating with the trade unions.
France: National networks economising
Aiming to limit the consequences of a considerable drop in business caused by the epidemic, the Lagardere group has decided to lay off journalists in Europe 1, RFM, and Virgin Radio. This went into effect for Europe 1 on April 1st, 2020. The group, in reply to President Macron’s appeal to not pay dividends to their shareholders, has set aside 5 million euros. The group is present in over 40 countries, employing more than 30,000 people and had a turnover in 2019 of 7,211 million euros. The Radio France management, according to the national trade union centre CGT, have encouraged their employees to take at least five days holiday by the middle of May.
UK: Sport news station ‘tightens the belt’
Due to pausing sports transmissions because of the pandemic, Love Sport Radio, broadcasting nationwide on DAB, has streamlined its programming schedules. Listeners were informed in a pre-recorded announcement by the owner, Kelvin MacKenzie, who had also furloughed a large number of staff.