The economic crisis triggered by the pandemic (over 600,000 people have died in the South American country) has brought many broadcasters to their knees, and they have asked to reduce their transmission power in order to cut operating costs. So the Ministry of Communications has allowed radio and TV broadcasters to reduce their authorised watts by up to 30% for six months, at times when the audience is less busy. The president of the Brazilian Association of Broadcasters (Abert), Flávio Lara Resende, was satisfied and said ‘by accepting the sector’s request, the Mcom is showing itself sensitive to the moment of a financial crisis that the private sector is going through, driven by the coronavirus pandemic‘.
The economic crisis caused by the pandemic is having an impact on broadcasters’ turnover, which according to the InfoAdex study on advertising investment in Spain in 2020 will drop by 22.9% for all stations. This is a total of 111.5 million euros that will be lost and which will impact mainly on the large commercial networks such as Cadena Ser and Cope (which have lost 25.4 and 24.4% respectively). Broadcasters consider intervening again in the contracts of the big stars (including Pepa Bueno and Carlos Herrera), cutting them for the second consecutive year and probably until the end of 2021. And the situation shows no sign of improving, as the January 2021 InfoAdex figures put the decline at 26.7%.
More details on the smaller radio stations in the article by the independent newspaper El Español.