FRANCE: EUROPE 2 RETURNS AFTER FIFTEEN YEARS

EUROPE 2 RETURNS AFTER FIFTEEN YEARS
Now Europe 2 will return to “reaffirm its original mission: to nurture the link between artists and audiences, through its musical offer aimed at adults and young adults, by investing heavily in musical events and promoting live sessions”
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From January 2023, Europe 2 will return on Virgin Radio‘s 243 frequencies: this is one of the changes envisaged by the reorganisation of the Lagardère Group (of which the Europe 1 and RFM radio networks are also part) announced in June 2022 when Vivendi took control. Europe 2 is a historic brand, which had given way to Virgin Radio in January 2008, after 20 years in business. The agreement with Virgin, which covered frequencies in France, Belgium, Switzerland, Andorra and Monaco, had been signed in December 2007 by Sir Richard Branson, who had appeared on the Champs-Elysées dressed as Father Christmas for the occasion. Originally Europe 2 was a programme distributed to broadcasters. It became a network but left room for local programmes. Now, for Arnaud Lagardère, President and CEO of the group, and Constance Benqué, who heads the news hub, Europe 2 will return to its original mission: to connect audiences and artists. (Written by Fabrizio Carnevalini)

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