Three editors with exceptional personalities built its success, but with the generation changeover, the decline began
The epic story of one of France’s most successful radio stations is reconstructed in the book ‘EUROPE 1. De la singularité au déclin (1955-2022)’, written by Denis Maréchal, French journalist and columnist. The broadcaster was founded in 1954 by Charles Michelson, a visionary entrepreneur who was already thinking about Europe and television. But he is an awkward character and the government bars his way, making Sylvain Floirat, owner of the Matra aeronautics group, take his place. Floirat is also a man of great qualities and makes the station grow further. Among his employees is Jean-Luc Lagardère, a young engineer who takes over in the mid-1970s, continuing to develop the winning format and consolidating the station’s success.
An innovative formula
Live programmes, an independent newsroom with great personalities, and political debates are Europe 1’s strengths. The music is no less: jazz, yé-yé culture and rock, pop music, and chanson à texte (so-called because the authors claim the literary quality of the texts). But in 1981 the competition from free radio began and since 2003 the second generation has been at the helm of the company. Arnaud Lagardère, however, made strategic mistakes that aggravated the crisis and prevented the station from being renewed. Meanwhile, digital erodes ratings. In 2020, the group was in crisis and the shareholders challenged Arnaud, who, in order to remain at the helm, ‘opened up’ to Vincent Bolloré’s corporate entry. He starts with 10% but within two years, the Vivendi group patron takes control of the Lagardère group, further downsizing Europe 1. We talked about it on Radio Reporter here, here, and here.
From January 2023, Europe 2 will return on Virgin Radio‘s 243frequencies: this is one of the changes envisaged by the reorganisation of the Lagardère Group (of which the Europe 1 and RFM radio networks are also part) announced in June 2022 when Vivendi took control. Europe 2 is a historic brand, which had given way to Virgin Radio in January 2008, after 20 years in business. The agreement with Virgin, which covered frequencies in France, Belgium, Switzerland, Andorra and Monaco, had been signed in December 2007 by Sir Richard Branson, who had appeared on the Champs-Elysées dressed as Father Christmas for the occasion. Originally Europe 2 was a programme distributed to broadcasters. It became a network but left room for local programmes. Now, for Arnaud Lagardère, President and CEO of the group, and Constance Benqué, who heads the news hub, Europe 2 will return to its original mission: to connect audiences and artists. (Written byFabrizio Carnevalini)
The French group Vivendi takes another step towards control of the Lagardère group. At the end of the takeover bid (which was reopened from 29 May to 7 June 2022), Vincent Bolloré’s group reached 57.35% of the capital. The decision of the Autorité de la Concurrence is now awaited, which will have to pronounce on the 47.33% of voting rights that Vivendi acquired with the takeover bid (it currently holds 22.45%). In the meantime, the group has announced its intention to restructure the ownership and governance of the radio pole, which includes the three national networks Europe 1, RFM and Virgin Radio. The operation will have to be financially neutral, and (as ‘Les Echos’ writes) the activities could be brought together in a limited partnership in which the limited partners would be companies of the Lagardère group and the general partner Arnaud Lagardère.