It is the first experiment in cross-media by a social network: TikTok has launched a radio station in Australia. It is a channel on the Australian version of the digital platform iHeartRadio. The new radio station, available online and on DAB, will let you know what music is popular on the video sharing app at the moment and listen to it in full. The presenters will be famous artists and influencers on TikTok. The project will run for three months: it has not yet been decided whether it will continue after that and be exported to other countries.
The economic crisis generated by the pandemic is also making itself felt in Australia: Southern Cross Austereo restructures and cuts 38 jobs. The company’s revenues fell by 18.2%. Details in the article on the ABC website.
The move comes on top of others already announced: News Corp announced in May that 100 regional and local newspapers would close the print edition and continue as digital edition, and thirteen newspapers will merge with others.
The Ten television network will produce the news in its Sydney and Melbourne offices, with a number of prestigious news signatures. Weather forecasts will no longer be made on a regional basis but will be unified into a single national bulletin. As far as jobs are concerned, the extent of the cuts has not yet been announced because negotiations with staff are ongoing.