The dismissal of Lisa LaFlamme, one of the most familiar faces on Canadian TV, who was awarded this year’s Best National News Anchor, is causing controversy. This was revealed in a tweet that the journalist posted in August 2022 to inform fans that CTV (major private, English-language network) had fired her after a 35-year career. The reasons for this are confidential, but as the New York Times reports, it seems that age (58), sex and grey hair were influential.
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During the pandemic, in fact, unable to go to the hairdresser, the presenter had stopped dyeing her hair and then agreed to keep it in its natural grey colour. The company denied it, but failed to erase the doubts: it is indeed strange that such a well-known face should be thrown out of the door at the age of 58 (two years early), while other Canadian TV journalists as famous as her and with a similar role continued until the ages of 69 and 73. But they were men.
The news of the Canadian radio station looping the song Killing in the Name by Rage AgainstThe Machine for 30 hours went viral on 30 June 2022. Some speculated that it was a form of protest by the employees of Kiss Radio, which broadcasts on 104.9 from Vancouver, over the dismissal of two colleagues, so much so that many sites relaunched it as such (the song, in fact, contains an explicit line “Fuck you, I won’t do what you tell me!”, however, in the aired version this part was cut out). But The Guardian caught up with and interviewed the station managers, unravelling the mystery: it was just a way to get publicity. In fact, it was a typical gimmick used by broadcasters to attract the attention of listeners: when the news went viral on Twitter, spikes in online ratings were recorded from Canada, the United States, New Zealand and Europe. But it was a marketing operation, to announce a change of format for the station, which switched from soft-rock to alternative music, even changing its name to Sonic Radio.