An American company promises to realise the dream of advertisers, greedy for information on the audience of broadcasters that would enable them not only to choose on which stations and at what time to air the commercial, but to understand who listened to it and whether they zapped. Television, with smart TVs and set-top boxes, has long offered the possibility of monitoring audience habits down to the last detail. For radio, on the other hand, listening surveys detect the age, socio-economic profile, and musical tastes of the listener but do not offer precise data on when one stops on a station or whether one ‘zaps’ when there are commercials.
The system integrates radio, streaming audio, and TV
Photographing in-car behaviour is now being attempted by Xperi, a giant that holds the patent for the equipment (transmitters and receivers) of digital HD Radio (used on medium wave and FM in the States). The company has launchedDTS AutoStage, an infotainment system that lifts the veil on how people behave in the car. This is important data since in many countries mobile listening accounts for 60% of the audience. The new infotainment system integrates radio, streaming audio and video, promises an immersive experience, and… records what the user does. Joe D’Angelo, senior vice president of broadcast and digital audio at Xperi is excited because the system will offer radio stations and advertisers ‘new revenue opportunities with brands and advertisers‘. Written by Fabrizio Carnevalini
In order to intercept young people, who mainly inform themselves on online platforms, the German international broadcaster restructures and accelerates its digital transformation
Deutsche Welle, the German public broadcasterof international programmes, will close its German-language TV channel. Despite state funding amounting to 406.5 million euros, the broadcaster may have a deficit budget. Director Peter Limbourgrelies on digital transformation in order to intercept young and experienced target groups who inform themselves via online platforms. The German TV channel, whose audience has dropped to 250,000 viewers, and the German Twitter and Facebook accounts will be closed. The operation will result in the ‘socially responsible’ cutting of around one hundred jobs, mainly in the Berlin office. The broadcaster will continue broadcasting in 32 languages.
A conference in Rome analysed the radio system in Italy and some other European countries, as well as how radio is chasing the young audience, which is moving further away from listening
The conference ‘Universi sonori’ was held in Rome on 29 March 2022. ‘From radio to new spaces of production and listening’, it took stock of the radio ecosystem and future prospects. Promoted by Confindustria Radio Televisioni (an association comprising the major national radio and television operators), in collaboration with the Department of Communication and Social Research of the Sapienza University of Rome, it developed thematic panels, round tables, laboratory experiments, and talks with university radio stations. Experts, important players in the radio market, supply chain operators, and institutions, drew scenarios and showed how radio pursues the young audience (which is moving away the most) with thematic offers, talent and formats that represent them, presence on platforms and social networks, and events in the territory.
On Radio Reporter we will present some of the most significant interventions. The morning and afternoon session speeches can be reviewed at the respective links.
A Texas woman is the host who can boast the longest radio career. Mary McCoy began in 1951: she attended a talent show on station KMCO and told the hosts that she would like to host her own show someday. Four months later she began presenting her own program, continuing uninterrupted to this day. Today she is 85 years old and for nearly 72 years behind a microphone she has entered Guinness World Records. In her interview with the Guardian, she recounted her passion for radio and career memories, such as sharing the stage with Elvis Presley, whom she considered one of the kindest and most polite men she had ever met. Today Mary McCoy is on KVST K-Star Radio, broadcasting on 99.7 from Montgomery, Texas.